Next time you do a search on Google, notice the group of results labeled as “Sponsored Links” at the top and side of the page. Sponsors tell the search engines how much they’re willing to pay for each click-through, so the sponsors willing to pay more per-click are listed above those not willing to pay as much. Sponsored search results aren’t based on website content rather, they are based on keywords selected by the sponsor (i.e., “Drunk Driving” “DUI” “DMV suspension” etc.). Sponsored search results are those for which firms have paid for their listings to be shown first, and the search engine receives revenue anytime someone “clicksthrough” to visit the sponsoring site. Remember, visitors are not necessarily entering the site through your home page and seeing it in the order you had intended.Īnother way to rise in the search results is to be linked to by many other websites (Google calls this “Page Ranking”). This means that you need to think about each page on its own, because when a visitor lands on that page, they will quickly determine whether they stay and explore – making your site “sticky,” or go back and click on the next search result. This page is called the “landing” page because if you click on the search engine result you will “land” on that page, and it is the gateway to your entire website. So someone can do a search on “mergers & acquisitions” and the page on your site describing your firm’s M&A practice may be listed at the top of the search engine results. Keep in mind that when we talk about search engine rankings, we are talking about the ranking of individual pages, not the site as whole. These results come up “naturally” for a variety of reasons, such as having a substantial amount of text on your website that is relevant to the search term. There are two kinds of search results: “Organic” (or natural) and “Sponsored search.” An organic search displays results that have not been paid for. Studies show that being among the top three listed can generate many more leads than those which come up listed below the top three rankings. Human nature is to read a page starting from the top, so being among the very first search results will increase in the number of eyes looking at your site. Plainly put, SEO is part art and part science of getting your firm’s website to come up at the top of the results list when someone performs a search on a term related to your firm (e.g., employment law workers compensation etc.). Here then are the basics.Ī much-discussed area is that of “search engine optimization” (SEO). However, although you know there are opportunities waiting for you in cyberspace, you may not be familiar with some of the key terms and acronyms.
#Drunk driving podcaster update#
Lawyers who are marketing champions often are urging their firm to revise and update their firm’s website, or to explore ways to expand marketing online. “It’s great that we have this technology however, we need to remind people that … even though this technology is available, they need to make sure they know they are responsible for maintaining control of the vehicle,” CHP spokesman Art Montiel said.Published: The Bottom Line, California State Bar, Law Firm Practice Management & Technology SectionĪn integral part of today’s marketing umbrella is your online marketing strategy – websites, SEO, blogs, podcasts, RSS and the rest of the alphabet soup of tactics that are at an attorney’s disposal. The CHP suspects Tesla’s autopilot mode was controlling the car at the time but won’t be sure until an investigation is completed.
#Drunk driving podcaster driver#
The driver eventually awoke after multiple CHP patrol vehicles pulled near the car with flashing lights and sirens, whereupon he failed a field-sobriety test. After noticing that the driver appeared to be asleep, officers closed down traffic on the highway and slowed the Tesla by pulling in front of it and slowing down. Friday, a CHP officer spotted a gray Tesla driving at 70 miles an hour on Highway 101 near Redwood City, Palo Alto Online reported, quoting a CHP spokesman.
The California Highway Patrol arrested a driver who officers suspect was drunk and asleep at the wheel of his Tesla Model S while it cruised down Highway 101 in autopilot mode.Īround 3:37 a.m.
0 kommentar(er)
